Buyology: Truth and Lies About Why We Buy
$8.33
- ISBN13: 9780385523899
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine’s most influential people of 2009, presents the astonishing findings from his groundbreaking, three-… More >>
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Buyology: Truth and Lies About Why We Buy
I never received the book, however whe I tried to track it, the status was delivered.
Rating: 1 / 5
I never received this item…..I tried to correct shippng address but Amazon has a contractual deal with the third party sellers that they cannot email with purchaser….so my book is in cyber/snail space somewhere
I tried but could never find a human at Amazon to respond to my issues
I need the book for my work….it’s a terrifc presentation of why and how people buy…not what we used to believe about buying at all
I will never use Amazopn again unless I hear personally back re this issue (I had the same problem with 2 other purchases)
Rating: 4 / 5
This fun, useful and occasionally scary book demonstrates that author Martin Lindstrom is both well-versed in marketing practices and deeply engaged in academic research into neuromarketing. As a result, he can discuss findings from the latest studies involving brain scans, measured attention and recall – and explain how they relate to sales and purchases. This book could be twice as long and still be hypnotic; its main weakness is that Lindstrom breezes through study after fascinating study, giving each one only a few pages. However, that said, those interested in rationality, free will or communication will find much of interest here. getAbstract recommends it to them and, of course, to anyone making sales and marketing decisions.
Rating: 5 / 5
Lindstrom reveals some of the real truths about consumerism in todays society in his new book Buyology, these are:
- Brands and religion make consumers think the same
- Shopping is sensory, and pictures aren’t enough.
- Customers say no when they really mean yes.
- Subliminal advertising is not only alive and well, it’s marvelously effective
If you really want to the truth as to why you buy some ridiculous things then read this book!
Rating: 5 / 5
Buyology is based off information gathered from numerous studies into the effects of advertising on the human brain. One of these studies conducted was by Lindstrom’s company on a sample of 2018 people from across USA and Europe. Lindstrom presents some interesting facts from his finding in an writing style that makes you want to keep reading it. Its a factual book which is made like a scientific paper to bore you, Lindstrom relates each topic to a real life example and stories.
Rating: 5 / 5